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From The Co-Founder of Business Intelligence Software Company SiSense

Elad Israeli

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Top Stories by Elad Israeli

A couple of months ago, Google added a modifier option for the Broad Match type. This option basically allows you to control which words must appear in exact or synonymous form within the search phrase. For the record, I have always disliked the Broad matching option. Especially since Google introduced Expanded Broad matching where Google show you ad for every word they deem close enough to the actual word you bid on, not just the exact word. Ever since they did that, it's become very difficult to control your Adwords campaigns because the search phrases you bid on become much less targeted and cost you many irrelevant click$. The new Broad match modifier is a step in the right direction as it allows you to better control the phrases that bring up your ad. Let's say you bid on the phrase: Banana Cake Recipe Setting this phrase to Broad matching, will show your ad to surf... (more)

Business Intelligence? Yes Minister!

I recently watched an episode of the classic BBC series ‘Yes, Minister’. In this episode, the minister asked his assistant, Bernard, to inquire about a new hospital where there are supposedly no patients and a ridiculous amount of administrative staff. Bernard conducts some research and returns to the minister with his results. Here’s a short transcript: Bernard- You asked me to find out about an alleged empty hospital in north London. Minister- Oh, yes. Bernard- Well, in fact there are *only* 342 administrative staff in the new St. Edwards hospital. The other 170 are porters, clean... (more)

Is the Cloud Business Intelligence Trend Real?

Business intelligence in the cloud is hot topic recently, as part of the hype surrounding the cloud in general. I am not a big fan of cloud BI and I have mentioned that several times. However the topic does merit discussion. The advantages of the cloud over on-premises are pretty straight forward. However, as far as business intelligence implementations are concerned, the question to me was always whether the benefits outweigh the unique challenges the cloud introduces. If all business data was in the cloud, there was a definite case to make for implement business intelligence sof... (more)

Putting the Costs of Business Intelligence in Perspective

Successful business intelligence (BI) solutions serve as many business users as possible.  As more users use it, the more value the solution brings. However, if you’ve had any experience with BI, you must have noticed that as the number of users grow – so does the complexity (and consequent cost) of the solution. This is a fundamental reality in the traditional business intelligence space, although many startups in the space are attempting to change it – each according to their own vision and understanding of the space. But why is buying a BI solution for dozens or hundreds of us... (more)

BI and Analytics - with or without a Data Warehouse

As defined by Wikipedia, BI and analytics is a set of theories, methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information for business purposes, while a data warehouse is a central repository of data which is created by integrating data from one or more disparate sources to serve as a single, clean and accurate business "truth." When implemented in conjunction with a data warehouse, BI is centralized under the IT department and therefore enjoys cleaner, more accurate data and the ability to serve as the organization'... (more)