A couple of months ago, Google added a modifier option for the Broad Match
type. This option basically allows you to control which words must appear in
exact or synonymous form within the search phrase.
For the record, I have always disliked the Broad matching option. Especially
since Google introduced Expanded Broad matching where Google show you ad for
every word they deem close enough to the actual word you bid on, not just the
Ever since they did that, it's become very difficult to control your Adwords
campaigns because the search phrases you bid on become much less targeted and
cost you many irrelevant click$.
The new Broad match modifier is a step in the right direction as it allows
you to better control the phrases that bring up your ad.
Let's say you bid on the phrase: Banana Cake Recipe
Setting this phrase to Broad matching, will show your ad to surf... (more)
OLAP (Online Analytical Processing) technology is the most prevalent
technology used in corporate BI solutions today. And while it does what
it’s supposed to do very well, it has a bad (and accurate) reputation for
being very expensive and difficult to implement, as well as extremely
challenging to maintain. This fact has prevented OLAP technology from gaining
wide popularity outside of Fortune 500-scale companies, which are the only
ones who have the budgets for company-wide, OLAP-based BI implementations.
Since the inception of BI and consequent entrance of OLAP technology into ... (more)
SiSense, a provider of Big Data Analytics and Business Intelligence (BI),
recently released findings of a new salary survey providing insights into
compensation trends and drivers for data professionals worldwide.
With a shortage of data scientists looming, companies around the world are
wondering how to best equip their teams to win with data. The Data
Professional Survey results are based on responses from over 400
professionals spanning the North America, South America, Europe, Africa and
Asia collected online in July 2012.
Survey results are available for download here.
SiSense, the Big Data Analytics Company, has announced that it is introducing
the first In-Chip Analytics solution in the Cloud. The SiSense business
analytics software, powered by Rackspace Hosting (NYSE: RAX), will be
demonstrated today and tomorrow at the GigaOM Structure conference in San
Francisco (booth #43).
With SiSense Prism 10X, companies of all sizes are able to run Terabyte-range
analytics workloads in the Cloud without having to worry about setting up
complex clusters, acquiring or maintaining expensive hardware. The solution
provides enterprise-grade service, unm... (more)
As defined by Wikipedia, BI and analytics is a set of theories,
methodologies, processes, architectures, and technologies that transform raw
data into meaningful and useful information for business purposes, while a
data warehouse is a central repository of data which is created by
integrating data from one or more disparate sources to serve as a single,
clean and accurate business "truth."
When implemented in conjunction with a data warehouse, BI is centralized
under the IT department and therefore enjoys cleaner, more accurate data and
the ability to serve as the organization'... (more)