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From The Co-Founder of Business Intelligence Software Company SiSense

Elad Israeli

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Top Stories by Elad Israeli

A couple of months ago, Google added a modifier option for the Broad Match type. This option basically allows you to control which words must appear in exact or synonymous form within the search phrase. For the record, I have always disliked the Broad matching option. Especially since Google introduced Expanded Broad matching where Google show you ad for every word they deem close enough to the actual word you bid on, not just the exact word. Ever since they did that, it's become very difficult to control your Adwords campaigns because the search phrases you bid on become much less targeted and cost you many irrelevant click$. The new Broad match modifier is a step in the right direction as it allows you to better control the phrases that bring up your ad. Let's say you bid on the phrase: Banana Cake Recipe Setting this phrase to Broad matching, will show your ad to surf... (more)

From OLAP Cubes to ElastiCubes – The Natural Evolution of BI

OLAP (Online Analytical Processing) technology is the most prevalent technology used in corporate BI solutions today. And while it does what it’s supposed to do very well, it has a bad (and accurate) reputation for being very expensive and difficult to implement, as well as extremely challenging to maintain. This fact has prevented OLAP technology from gaining wide popularity outside of Fortune 500-scale companies, which are the only ones who have the budgets for company-wide, OLAP-based BI implementations. Since the inception of BI and consequent entrance of OLAP technology into ... (more)

Data Professional, Are You Earning Enough?

SiSense, a provider of Big Data Analytics and Business Intelligence (BI), recently released findings of a new salary survey providing insights into compensation trends and drivers for data professionals worldwide. With a shortage of data scientists looming, companies around the world are wondering how to best equip their teams to win with data. The Data Professional Survey results are based on responses from over 400 professionals spanning the North America, South America, Europe, Africa and Asia collected online in July 2012. Survey results are available for download here. SiSen... (more)

SiSense Unveils In-Chip Analytics in the Cloud

SiSense, the Big Data Analytics Company, has announced that it is introducing the first In-Chip Analytics solution in the Cloud.  The SiSense business analytics software, powered by Rackspace Hosting (NYSE: RAX), will be demonstrated today and tomorrow at the GigaOM Structure conference in San Francisco (booth #43). With SiSense Prism 10X, companies of all sizes are able to run Terabyte-range analytics workloads in the Cloud without having to worry about setting up complex clusters, acquiring or maintaining expensive hardware.  The solution provides enterprise-grade service, unm... (more)

BI and Analytics - with or without a Data Warehouse

As defined by Wikipedia, BI and analytics is a set of theories, methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information for business purposes, while a data warehouse is a central repository of data which is created by integrating data from one or more disparate sources to serve as a single, clean and accurate business "truth." When implemented in conjunction with a data warehouse, BI is centralized under the IT department and therefore enjoys cleaner, more accurate data and the ability to serve as the organization'... (more)